Palladio at Broadstone is a retail real estate property in Arizona. I designed a printed sales tool that featured a custom pocket folder, wiro binding, short sheets and quality stock photography to communicate the property’s look, feel and desired demographic. This piece, while needing to evoke a certain lifestyle, also had to offer the nut and bolts information that their retail tenants needed to decide on whether they would join the property. I kept in mind that this brochure would also function as a reference tool and broke the information up in a logical order, that was easy to find.
role: Art Director, Designer