Scottsdale Quarter, a retail real estate project, needed a promotional sales tools to help draw upscale, luxury brands to the Scottsdale, Arizona area. Working with my creative director, account executive and a generous budget, I was able to art direct an on location photo shoot, cast a talented photographer and his crew, stylists and modeling talent to help shape the narrative for the Scottsdale Quarter project. I chose to have the printed piece feature wiro binding, so that the sales reps could lay the brochure open flat on a table as they worked with their potential tenants. I specified a translucent polycarbonate outer wrap, vellum inserts and a large format, to display the photography that captured the beauty of the local area. To compliment the large brochure, I designed a custom envelope and also carried the look and feel to an informational web page.
role: Art Director, Designer